Posted on Mon, Jun 17, 2013 @ 07:50 AM
Who has time to sift through rows and rows of data to extract pertinent insights? Now with ShopperTrak Insights new feature “How to Interpret the Data,” you don’t have to.
With this feature, the most pertinent information based on the underlying data is surfaced, so you can quickly assess operational and marketing campaign performance.
Critical insights into conversion, sales, and average transaction size are served up in context of your organization’s hierarchy or reporting structure. Correlations between conversion rates and STAR, and conversion rates and Power Hours provide compelling and actionable insights enabling you to shift the appropriate levers to increase operational efficiency and/or bottom line.
For marketing campaigns, views of campaign performance in terms of traffic over time and within the context of geography and category are provided, thus giving you the proper context to assess campaigns relative to the market.
The “How to Interpret the Data” feature saves time by allowing you to focus on other areas requiring your urgent attention. This important feature will shave off hours of analysis previously completed by your organization in order to get to this level of insight.
Check back in for additional ShopperTrak Insights posts!
Click here to read more about ShopperTrak Reporting Services!
Posted on Tue, Jun 11, 2013 @ 11:07 AM
Do you think knowing the optimal times to focus on sales related activities is significant to your business? We do. Knowing when to schedule deliveries, breaks, and other non-sales related activities can have a significant/direct impact to your bottom line, and more importantly, your customer base.
ShopperTrak Power Hours provides relevant context by showing how conversion, sales, and STAR data are impacted during peak traffic times. By utilizing the exclusive ShopperTrak Power Hours metric, your organization can take action on increasing sales and conversion by reallocating / reassigning labor to sales-related activity while traffic is high. More focused labor allocation can result in an increase in conversion, an improved customer experience, and gains in customer loyalty.
Check back in for additional ShopperTrak Insights posts!
Click here to learn more about ShopperTrak Insights!
Posted on Fri, Jun 07, 2013 @ 12:36 PM
Why do over 400 of the world’s top retailers turn to ShopperTrak to optimize and improve sales, profits, marketing effectiveness and operations? We deliver innovative analytics to our customers via our integrated ShopperTrak Insights reporting platform.
Now available through the ShopperTrak Insights web portal is the store performance matrix. This unique data visualization plots each store by its traffic and conversion profile and provides compelling insight into performance. One can quickly identify top & bottom performers, outliers, and the actions needed to improve performance, whether it is more targeted marketing activities or better labor allocation for increased conversion. This matrix is exclusive to ShopperTrak and enables our clients to efficiently hone in on the relevant areas requiring their urgent attention and drill-down to the individual store level for a more detailed view of performance.
Check back in for additional ShopperTrak Insights posts!
Click here to read more about ShopperTrak Reporting Services!
Posted on Wed, Jun 05, 2013 @ 10:00 AM
Service Analyzes Store Data and Makes Specific Recommendations
ShopperTrak has taken the mystery out of making decisions with increasing amounts of store performance data. The world’s largest counter and analyzer of foot traffic has released ShopperTrak Insights, an intelligent analytics reporting service.
The Software as a Service (SaaS) platform delivers analysis of foot traffic information in clear, flexible reports that can be tailored by job responsibilities, from the corporate suite to the store manager level. The user-friendly service is designed to help retailers quickly arrive at decisions regarding their marketing, labor and operations. The service presents the most pertinent information, adding layers of valuable insights with each view.
“Our customers have enormous amounts of data, and they need to know what to do with it – fast,” said ShopperTrak CEO, Christopher Ainsley. “ShopperTrak Insights is the first store analytics service designed from extensive customer feedback. This has helped ensure it offers the most relevant insights for all types of users.”
ShopperTrak Insights puts store performance data in the context of stores within a chain and the general market. Managers can identify quickly how a campaign has affected foot traffic trends at the store, compare it with sales and with sister stores. Individual store performance data is represented visually in a classic performance matrix allowing a user to swiftly assess which stores need assistance.
“This new service will continue to evolve – we are already working on integrating our recently-acquired mobile analytics technology,” said Ainsley. “It’s about making sense out of the data. Simple, compelling visuals and succinctly-analyzed data points quickly deliver the most critical information. Our customers asked for this and we’re glad to deliver it.”
Learn more about ShopperTrak Insights today!
Posted on Mon, Jun 03, 2013 @ 08:30 AM
Helsinki-based company to enhance current in-store counting solutions, provide new corporate R&D center in Europe and a sales office for Scandinavia, Russia and Eastern Europe
CHICAGO, June 3, 2013 – ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, announced today the acquisition of RapidBlue Solutions Oy, a leading European provider of retail data and analytics.
Based in Helsinki, RapidBlue uses radio frequency technology to collect shopper movement information. The company transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.
"ShopperTrak counts more shoppers and analyzes more data for more retail stores and malls than any company in the world,” said Christopher Ainsley, CEO of ShopperTrak. "RapidBlue’s ability to collect anonymized data based on shopper movement inside stores increases the value of our portfolio of industry-leading products and services. Combined with our recent acquisition of ReTel Technologies, ShopperTrak now offers premium interior analytics capabilities that blend the best of video and location-based analytics.
“This acquisition expands our offerings and allows us to provide retailers and mall owners with unprecedented access to the vital shopper insights that drive their businesses.”
In addition to rounding out ShopperTrak’s full-spectrum value proposition with continued development of interior counting solutions, the acquisition of RapidBlue provides ShopperTrak with a European research and development center that can customize its applications for Europe and the Middle East. ShopperTrak will fully integrate RapidBlue’s technology into its brand. The office in Helsinki will also provide a base for sales and support for Russia and Eastern Europe.
"Integrating with ShopperTrak will provide our customers with greater functionality and quality of service," said RapidBlue CEO Gavin Weigh. “Retailers and mall managers will benefit from ShopperTrak’s comprehensive suite of technology and services designed to continuously improve both customer experience and their own businesses.”
Posted on Thu, May 30, 2013 @ 10:34 AM
In-store analytics came on the retail scene a little more than 20 years ago. Within a few years after the initial emergence of in-store analytics, Bill Martin founded ShopperTrak, and since that time the company has been a leading innovator in developing better, more precise, and more useful in-store analytics that help ShopperTrak clients more effectively serve their customers, market, sell, and increase profits.
ShopperTrak managed technology, all of which supports our in-store analytics, are operating in more than 60,000 locations across 95 countries and territories. Among the leading retailers that rely on ShopperTrak in-store analytics intelligence are those that hold, collectively, 400 of the world's best known and most highly regarded brands.
Yet ShopperTrak does not just work with big companies; our roster of clients include small and midsize as well. And all receive the same premium customer service and attention.
A primary reason that ShopperTrak in-store analytics are more valuable to retailers than those provided through other companies, is that our technology and system are 100 percent managed. And we are true partners with our clients, offering guidance and insight into how to optimize the benefits of our technology and system.
To that end, ShopperTrak frequently publishes eBooks and white papers, conducts webinars, and holds meetings and conferences.
Recently, we released the eBook, Best Practices For Implementing In-Store Analytics For Brick-And-Mortar Retail...
ShopperTrak invites you to download the eBook for free by clicking here!
Not just any in-store analytics – but ShopperTrak in-store analytics – are a powerful tool and resource for winning in the ever and increasingly competitive world of retail.
Posted on Tue, May 28, 2013 @ 04:00 AM
ShopperTrak is delighted to be sponsoring one of this year’s Retail and Leisure International Awards!
The magazine, which is entirely dedicated to the retail and leisure markets, has announced the awards shortlist for its 8th edition of the RLI Awards, where ShopperTrak is sponsoring the UK Retailer of 2013 Category.
This award honours a UK retail business that can truly be described as having had an exceptional year. The RLI judges will be looking for strong financial performance, in-store innovation and proven customer service within retailers with a minimum of four outlets throughout the UK.
And the shortlisted retailers for this category are….
BOUX AVENUE
BURBERRY
PRIMARK
SELFRIDGES
Good luck to all the finalists!!
Posted on Mon, May 27, 2013 @ 08:00 AM
Analysts are increasingly asking the question, "How effective is your company capitalizing on and converting total sales opportunities?
ShopperTrak Business Analytics enables companies to answer this question, and to provide the answer that stockholders and investors like to hear.
How is your store, or your stores, doing in sales compared against this same time last year? The answers to those questions are, no doubt, important as an indicator of the health of your enterprise and your company.
But retail analysts – and the investors and stock holders who take heed of and act on the reports and findings these analysts render – more and more want to know how your well your stores are doing converting on total sales opportunity.
Increasingly, retail analysts look to ShopperTrak – the world leader in people counting technology and foot traffic analysis – and our Business Analytics product to obtain the most specific, useful, and reliable intelligence on how successful retailers are in converting shoppers to buyers.
The foundation of ShopperTrak conversion analysis is the data produced by our people counting and foot traffic analysis devices. There are more than 60,000 of these managed devices in operation across 95 countries and territories.
ShopperTrak technology delivers the most up-to-date and accurate people counting and foot traffic data available – and the ShopperTrak team studies and analyzes this data to help our clients improve sales and profits, and also deliver highly valued and insightful information to our Business Analytics customers.
Click here to learn more about ShopperTrak Business Analytics!
Posted on Tue, May 21, 2013 @ 12:49 PM
ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, has formed a global business unit to address the unique needs of shopping mall developers and center owners.
Todd Starcevich, ShopperTrak’s chief executive officer of Europe and the Middle East, will return to the company’s corporate headquarters in Chicago to lead this team. The new business unit will be responsible for deploying the full suite of ShopperTrak services – shopper counting and analytics, real-time data, mobile access, interior analytics, fully managed support and reporting services – to create products and platforms customized to the needs of the shopping mall business.
“The role of shopping malls and shopping centers is changing rapidly,” said Starcevich. “As the relationship evolves between retailers and their ultra-informed and empowered customers, our team at ShopperTrak will work closely with shopping mall owners and managers to ensure they stay ahead of this change and have the necessary information to make critical business decisions.”
ShopperTrak works with major mall owners and developers in more than 350 shopping centers globally. The company provides data, analytics and insights that help shopping mall management plan and manage marketing budgets, attract and select retail tenants, and establish lease lengths and rates. The questions and issues that confront mall managers may differ from those faced by retailers, but their missions remain the same – attract and satisfy retail shoppers.
“Successful shopping malls provide a positive experience for their shoppers,” said Starcevich. “ShopperTrak helps mall management accomplish this goal from the day they open. Mall executives use our industry-leading data and analytics to determine which tenants to pursue, where to position stores in the mall, and how to help everyone build an active, loyal customer base. With this information, mall owners and operators across the globe can seize opportunities to maintain a competitive edge and attain their full potential and profitability.”
To learn more, visit the ShopperTrak booth 437 at the ICSC RECon Convention.
Posted on Mon, May 13, 2013 @ 10:00 AM
Did you know...
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Nation-wide retail traffic is up slightly .4% year-over-year?
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Store traffic for the Apparel & Accessories retail category is down -2% year-over-year?
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Wireless & Electronics store traffic is up 6% year-over-year nation-wide?
The Traffic Report from ShopperTrak Business Analytics provides critical contextual data for evaluating retail health. It allows financial analysts and corporate retail executives to compare traffic trends and uncover growth or stagnation relative to their industry. This key comparative data is available at the national, regional, market and local levels. On Thursday, May 23rd, ShopperTrak Business Analytics will walk you through a recap of the Q1 2013 metrics in a free webinar.
Highlights Include:
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Traffic performance by category
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Traffic performance by geography (regions, markets, and shopping areas)
Sign up for this webinar today to learn about how important store traffic data is to your daily business!
We look forward to seeing you on the 23rd!