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Playing in Traffic: An Introduction


Today, we are announcing a new recurring blog post called Playing in Traffic.  After many years of intense involvement with hundreds of clients, there are many stories of success and failure that I would like to share.  These, along with the latest traffic topics of the day, will become an open forum to discuss consumer behavior, traffic trends and general information around the latest in traffic management.

It is well known that ShopperTrak has been the prominent developer of many of the traffic management concepts used today.  Back in the 90s, we introduced the concept of Conversion Rate, Power Hours™ and Shopper-to-Associate Ratio at a Pier 1 store in Toms River, New Jersey.  We were the first to use overhead devices that allowed us to see traffic entering and leaving which opened an entirely new thought process for counting traffic as a business enhancement tool.  Having progressed to video and having led the technology race to exploit its capabilities, we now support over 250 clients in over 70 countries around the world with an end-to-end traffic management solution and we are considered the undisputed leader in this industry.

I invite you to share your stories, questions and concerns by sending an inquiry through our “Contact Us” page.  I will engage a host of subject matter experts to assist in researching every question that comes our way.  In doing this, we will hopefully be able to develop a community that will bring insight, knowledge and behaviors that will help retailers enhance the experience they wish to deliver to their customers.

Please stop by our booth #2327 at the 2012 NRF show to say, “Hello!”  We have an exciting display and will be showing off some of the newest ideas in retail traffic management.

Bill Martin, ShopperTrak Founder











Bill Martin

Founder, ShopperTrak


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