Using Social Media Check-Ins to Estimate People Counter Data
A recent article at SeekingAlpha.com proposes using social media check-ins to estimate in-store people counter data. It’s a novel approach, but SeekingAlpha recognizes that it may be misguided since it focuses on a tech-savvy subset of the population.
For the past fifteen years, ShopperTrak has observed and counted billions of shopper visits through proprietary in-store people counter technology, and today ShopperTrak counts retail foot traffic in over 40,000 retail locations worldwide. ShopperTrak retail clients share similar characteristics: they are serious about measuring and improving marketing effectiveness and store operations, and they recognize that accurate foot traffic is the foundational metric to improving conversion rate, dollars per shopper, and shopper to associate ratio (STAR). Once retailers start using ShopperTrak, they gain much more insight into which marketing or operational levers to pull in each individual store to drive revenue.
To speak directly with a ShopperTrak representative, please visit our website today.