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The Relationship of Shopper Traffic to Sales


Shopper TrafficProof that a Strong Correlation Exists

Comprehensive data spanning from 2004 to 2011 has been gathered and analyzed to determine that a strong correlation between shopper foot traffic and retail sales exists. This means that increases in foot traffic correspond directly with increases in retail sales.

By thoroughly understanding the data and analysis techniques used in proving this correlation, retailers may be in a better position to justify efforts to increase store traffic in order to help drive more sales.

ShopperTrak’s Senior Economist, Gary Dispensa, has written an in-depth eBook closely tying sales results to shopper traffic. You can find this new ShopperTrak eBook in the ‘Resources’ section of our website.

This eBook will teach you about:

  • Understanding the Data and its Source
  • The Correlation of Traffic & Sales
  • Further Correlation Analysis

Download this eBook today to learn about how important shopper traffic is to your business!


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