Retail Store Traffic: Shopping for the Right Customers
As ShopperTrak further expands our global efforts, we realize the unique needs that each part of the world has when it comes to retail store traffic technology. Some parts of the world are mall-heavy, some not. Some retailers cater to very specific types of customers, some don't. We recently wrote an eBook with European retailers, mall owners, and mall managers in mind.
It is not the number of centre visitors that matters, it is the amount that they spend. An obvious point perhaps but shopping centre owners have traditionally focused on increasing visitor traffic, not spending. It is the retailer’s job to sell after all.
How can shopping centres boost the number of high-spending shoppers in order to increase sales?
In our new eBook, Oliver Boucke, Research Director for ShopperTrak EMEA, will help you focus on:
- Re-engaging existing customers
- Focusing on conversion ratios: a measure to maximise profitability
- Using accurate retail store traffic measurement to drive conversion
You'll also get a first-hand perspective from Liverpool ONE and CB Richard Ellis, mall owners and managers who have put these practices into place.