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Charming Charlie Selects ShopperTrak for its People Counting Data


people counting, foot traffic, charming charlieA Primary Reason that Charming Charlie Selected ShopperTrak is Because of the Accuracy of ShopperTrak People Counting and Foot Traffic Data

ShopperTrak Delivers Data that Averages 97 to 98 Percent Accuracy – the Best in the Industry

Charming Charlie is an all star and championship retailer in the fashion jewelry and accessories industry.

Last week, Charming Charlie selected ShopperTrak to measure and analyze people counting and foot traffic data for all of its 178 stores across the U.S. 

ShopperTrak is thrilled to be the partner and teammate of a winning enterprise – and Charming Charlie is most certainly a winning enterprise.

As described at its website, Charming Charlie is “transforming the fashion industry through a stimulating in-store experience; product merchandised by color and a jaw-dropping selection of on-trend fashion jewelry and accessories."

In 2010, Charming Charlie was the winner of the International Council of Shopping Centers (ICSC) Retailer of the Year award.   As well, in 2010, the company ranked 656 on Inc. Magazine’s “Inc. 5000” – the magazine’s list of the top 5,000 fastest growing businesses in the U.S.

Charming Charlie’s recently launched eCommerce channel is only getting busier.

"The customer is our first priority. We work hard to provide customers with on-trend, quality products and in-store experiences that drive loyalty and word-of-mouth endorsements," said Keith Cline, Chief Administrative Officer and Chief Financial Officer at Charming Charlie. "Shopper counts, conversion rates and analyses are fundamental to our goals to understand our customers better and make appropriate adjustments to serve them well. ShopperTrak's experience and track record of working with the world's most progressive and customer-oriented retailers makes it a perfect fit for our business."

ShopperTrak sees a bright future for Charming Charlie.  

We are pleased to be part of it.

Click here to view our recent press release about Charming Charlie and ShopperTrak.


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