For Many Shoppers, Nothing Beats The In-Store Experience
And Shopping In-Store Can Save You Money — and Be More Convenient
ShopperTrak understands that for many people shopping is far more of an experience than choosing, comparing prices, filling in information, and then buying with a click.
Shopping always has been — and always will be — a tactile and sensory experience that involves being there in person, moving from aisle to aisle, and from store to store, and through galleries, and along walkways, and taking a break at an eatery — and then continuing.
As the world leader in people counting technology and foot traffic analysis, ShopperTrak knows full well that malls and brick and mortar retailers are busy — and will always be busy. People, being people, just need to get out there and shop in store.
Of course, shopping in store can also save you money.
There are savings to be realized year-round in making purchases in stores instead of online.
With this being the back-to-school selling season, ShopperTrak cites a PC Mag story, titled, “For Back-To-School, In-Store Shopping Cheaper Than Online Buys,” written by Angela Moscaritolo that ran in the magazine on August 14.
“A new study from customer service rating firm StellaService found that while online shopping is quicker, brick-and-mortar stores are cheaper and more convenient,” writes Ms. Moscaritolo.
Click here to read the full PC Mag story
For sure, shopping in store is fun — it is about touch, smell, sight, hearing, trying on and trying out — and even saving money.
Click here to learn more about ShopperTrak - the global leader in people counting and foot traffic analysis