Free Case Study: People Counting for Capital & Regional
People counting is an essential piece for Shopping Centre management. Capital & Regional, a specialist property company focusing on retail and leisure investments, uses people counting as a key method of reporting. It can influence a number of operational activities, from marketing and promotions and weekly performance analysis, to CEO-led City presentations and as a tool to drive new retail lettings.
The leading fund and management firm had been using a foot traffic provider for a number of years. However, the decision was taken to review alternative offerings in order to obtain data that was consistently accurate, a solution that could provide on-demand, professional reporting and a company that had the ability to respond quickly to concerns or enquiries.
According to Stephen Rister, project manager at Capital & Regional, “ShopperTrak demonstrated a real understanding of our brief in terms of the accuracy and availability required of the data. The company also offered the most advanced technology, using video as opposed to the existing thermal imaging which was overly susceptible to changes in light and weather.”
Download this case study and learn how ShopperTrak delivered the solution to a significant business challenge that resulted into Capital & Regional’s decision to install ShopperTrak across the entire shopping centre portfolio.