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Analysts Report Positive Back-To-School Sales Numbers


back to school, people counting, people counter, foot traffic, retail, salesIt looks like retail back-to-school sales in August exceeded the estimates of analysts.

Here is a link to a Bloomberg story (published on August 30th), written by Sapna Maheshwari, in which this good economic news is outlined and detailed.

And as reported in a story that ran on September 6 at the Retailing Today website, ShopperTrak — the world leader in people counting and foot traffic analysis — reported its own findings of positive back-to-school economic news.  

Here is an excerpt from the story:

Back-to-school shopping, the second-largest shopping season in the United States, helped make this August a strong month for retailers. Shoppers took advantage of back-to-school promotions to outfit students for the new school year. ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, found that August’s retail foot traffic increased 6.3% compared with the previous month and increased 12.3% compared with the same month last year.

In the Retailing Today story, other ShopperTrak retail data was also presented.  

ShopperTrak — in addition to the people counting technology and foot traffic analysis services it provides companies throughout the world  — is a relied on source of sales and marketing data and analysis for some of the leading international, regional, and local  business news outlets.

Click here to view a ShopperTrak webinar recapping the Back-to-School shopping season!


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