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Mobile Application Now Enables Global Retail and Mall Management

  
  
  

mobile app, retail, mallShopperTrak’s updated mobile app provides access to foot-traffic anywhere, at any time.

In response to client demand, ShopperTrak today introduced an enhanced version of its mobile reporting application. The iPhone and iPad application now includes a Mall Summary report, which displays traffic and year-over-year trends for entire mall properties. Available free through the iTunes App Store, the application also includes multi-lingual support for eight languages: Simple Chinese, Traditional Chinese, English, French, German, Italian, Japanese, Portuguese and Spanish.

As an extension of ShopperTrak's Managed Service offering, the mobile application provides customers access to their store sales and foot-traffic data from any iOS device. This includes remote access to reports such as Mall Summary, Key Metrics, Hourly Performance and ShopperTrak Power Hours™ in easy-to-navigate graphs and charts.

“Our approach to delivering critical business insights on a mobile device has been well-received by customers,” said ShopperTrak Chief Marketing Officer Ed Marcheselli. “Continued investments in infrastructure, research and development allow ShopperTrak to deliver new data insights and innovation to better serve our customers. Our global customers require us to deliver global solutions and that is why we are adding languages to mirror those already available through ShopperTrak’s Web portal.”

The addition of a Mall Summary report will allow customers to measure year-over-year foot traffic in their malls with visual and numerical data. ShopperTrak’s retail and mall reports give shopping mall property managers the information they need to make informed decisions about their marketing and operations and better understand trends within their businesses.

For more information about ShopperTrak’s mobile application, visit booth number 38 at the World Retail Congress on Sept. 19-21 at the ExCel Centre in London, or visit www.shoppertrak.com.

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