2012 Is Going To Be A Very Busy Halloween Retail Sales Year
ShopperTrak – the world leader in people counting technology and foot traffic analysis – points to a National Retail Federation (NRF) Halloween consumer spending survey which predicts that more people will celebrate Halloween this year – about seven in 10 Americans – than in any other year in the 10 year history of the survey.
The survey also forecasts that per person spending on Halloween will be up significantly from 2011.
So, it seems there will be more trick-or-treater foot traffic on this Halloween night than in any other Halloween night in the past decade, and in the days leading up to the spooky night, more consumer foot traffic associated with Halloween purchases than during any other Halloween shopping period over the past decade as well.
Here is an excerpt from the NRF report:
A record 170 million people plan to celebrate Halloween this year, according to the NRF's 2012 Halloween consumer spending survey conducted by BIGinsight. Seven in 10 Americans (71.5%) will get into the haunting Halloween mood, up form 68.6 percent last year and the most NRF's 10-year survey history. Consumers are expecting to spend more too; the average person will spend $79.82 on decorations, costumes, and candy, up from $72.31 last year …
ShopperTrak people counting technology and foot traffic analysis enable retailers to improve sales and profits during the Halloween season and every other throughout the year.
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