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Black Friday 2012 Is In The Rearview Mirror: Traffic & Sales Results


people counting, Black Friday, retail, traffic, sales, And the Business Media and Business and Retail Analysts Turn to ShopperTrak for the Numbers

ShopperTrak, the world leader in people counting technology and foot traffic analysis, provides retailers and other businesses around the globe with the technological, business intelligence, and strategic advantage to win in the ever-increasingly competitive world of in-store retail sales.

More than 50,000 ShopperTrak managed people counting and foot traffic devices are in operation across 74 countries. Close to 400 of the companies that hold the best known and most highly regarded worldwide brands are ShopperTrak clients.

Of course, ShopperTrak is also a respected source of retail data, reports, and analysis. Major news outlets and business analysts turn to ShopperTrak for numbers and statistics they know can be trusted and cited in stories and in making decisions.

Fundamental to what makes ShopperTrak data, reports, and analysis so credible and reliable is they are developed from a combination of our own technology that records and retrieves data, and then have our own ShopperTrak professionals reviewing that data...

So what does ShopperTrak say about Black Friday 2012? First off, it seems that with some stores now opening late on Thanksgiving Day, sales that in the past would have occurred on Black Friday are now happening on Thanksgiving.

As well, as the title of a ShopperTrak report (published this past Saturday) at Yahoo! Finance proclaimed, “Retail Foot Traffic Up, Sales Slightly Down on Black Friday, Says ShopperTrak.”

Here is an excerpt from the report: 

ShopperTrak, the world's largest counter of retail foot traffic, estimates that, when compared to Black Friday last year, retail foot traffic rose 3.5 percent, to more than 307.67 million store visits. Retail sales decreased 1.8 percent, however, with shoppers spending an estimated total of $11.2 billion yesterday.

"Black Friday continues to be an important day in retail," said Bill Martin, ShopperTrak founder. "This year, though, more retailers than last year began their 'doorbuster' deals on Thursday, Thanksgiving itself. So while foot traffic did increase on Friday, those Thursday deals attracted some of the spending that's usually meant for Friday."

Click here to read the entire ShopperTrak report!


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