Retail Analytics for Markdowns as Compared to Everyday Low Prices
What Best Drives Retail Foot Traffic? ShopperTrak Has An Answer.
ShopperTrak, the world leader in people counting analysis and retail analytics technology, supplies the technology and analysis – integrated into a powerful system – that delivers data to retailers which enables these businesses to work smarter and with more effective strategy.
Retailers also rely on ShopperTrak to help them make sense of the data and to cull value from the numbers.
So, while we are a technology company – indeed our people counting and foot traffic devices are in more than 60,000 locations in 75 countries – we are also a business information and consulting company.
Our thinking and our analysis and our forecasting are cited day in and day out in the stories of online and print newspapers, magazines, radio reports, and TV broadcasts.
Media outlets frequently turn to Bill Martin, founder and executive vice president of ShopperTrak, when building a story and backing up an opinion and supporting data they publish and broadcast.
Last week, on January 27th, an article ran written by Emma Sapong, a business reporter for the Buffalo News, in which Mr. Martin was quoted.
Ms. Sapong makes the case in the story, titled, “Shoppers hunt for sales – shun no-markdown strategy,” that retailers do better practicing a sales strategy of special promotions, markdowns, and coupons than they do with everyday low prices.
In this segment of the article, Ms. Sapong enlists the commentary and analysis of Mr. Martin:
"Traffic is the lifeblood of all retailers," and for many, coupons and discounts are a draw," said Bill Martin, founder and executive vice president of ShopperTrak, a Chicago-based firm that tracks spending at 40,000 stores across the country.
Martin said their research consistently shows an increase in spending when retailers offer deals.
"It's not by accident you have huge turnouts on Black Friday," he said. "People are looking for high value for little dollar."
Click here to read the full article.
When retailers want to improve sales and profits they turn to ShopperTrak.
So too do reporters, editors, and producers when writing and developing business and economic stories.
Click here to learn more about ShopperTrak!