The Reality Of Retail Big Data
Big Data has grabbed the imagination of retailers in a big way. After all, retail chains are one of the most data-rich environments present today.
Within that environment is a seemingly infinite list of opportunities to leverage the ever-growing collection of data sources and data points. On the other hand, retailers can also find themselves lost in a sea of data, unsure of what they should pay attention to, and questioning how they may derive real utility and value from the sources they ultimately focus on.
At ShopperTrak, we understand retailers' need for more knowledge on properly implementing good Big Data practices. Join Bill Martin, Founder of ShopperTrak, and Adam Rodnitzky, Director of Product Marketing at ShopperTrak, for a 15-minute Webinar around the realities of using Big Data in retail. During this Webinar, Bill and Adam will tell you about:
- The fundamentals and terminology of Big Data
- The limitations and opportunities of Big Data within retail
- An introduction to ShopperTrak's Big Data APIs
- An in-depth explanation on how Big Data can be used to give retailers proper context around the performance of individual stores up to the entire chain