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Business Analytics Helps You Capitalize and Convert


business analytics, people counter, shoppertrakAnalysts are increasingly asking the question, "How effective is your company capitalizing on and converting total sales opportunities? 

ShopperTrak Business Analytics enables companies to answer this question, and to provide the answer that stockholders and investors like to hear.

How is your store, or your stores, doing in sales compared against this same time last year?  The answers to those questions are, no doubt, important as an indicator of the health of your enterprise and your company.

But retail analysts – and the investors and stock holders who take heed of and act on the reports and findings these analysts render – more and more want to know how your well your stores are doing converting on total sales opportunity.

Increasingly, retail analysts look to ShopperTrak – the world leader in people counting technology and foot traffic analysis – and our Business Analytics product to obtain the most specific, useful, and reliable intelligence on how successful retailers are in converting shoppers to buyers.

The foundation of ShopperTrak conversion analysis is the data produced by our people counting and foot traffic analysis devices.  There are more than 60,000 of these managed devices in operation across 95 countries and territories.

ShopperTrak technology delivers the most up-to-date and accurate people counting and foot traffic data available – and the ShopperTrak team studies and analyzes this data to help our clients improve sales and profits, and also deliver highly valued and insightful information to our Business Analytics customers.

Click here to learn more about ShopperTrak Business Analytics!


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