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ShopperTrak Launches ShopperTrak Insights, a Store Analytics Platform


shoppertrak, insights, people countingService Analyzes Store Data and Makes Specific Recommendations

ShopperTrak has taken the mystery out of making decisions with increasing amounts of store performance data. The world’s largest counter and analyzer of foot traffic has released ShopperTrak Insights, an intelligent analytics reporting service.

The Software as a Service (SaaS) platform delivers analysis of foot traffic information in clear, flexible reports that can be tailored by job responsibilities, from the corporate suite to the store manager level. The user-friendly service is designed to help retailers quickly arrive at decisions regarding their marketing, labor and operations. The service presents the most pertinent information, adding layers of valuable insights with each view.  

“Our customers have enormous amounts of data, and they need to know what to do with it – fast,” said ShopperTrak CEO, Christopher Ainsley. “ShopperTrak Insights is the first store analytics service designed from extensive customer feedback. This has helped ensure it offers the most relevant insights for all types of users.”

ShopperTrak Insights puts store performance data in the context of stores within a chain and the general market. Managers can identify quickly how a campaign has affected foot traffic trends at the store, compare it with sales and with sister stores. Individual store performance data is represented visually in a classic performance matrix allowing a user to swiftly assess which stores need assistance. 

“This new service will continue to evolve – we are already working on integrating our recently-acquired mobile analytics technology,” said Ainsley. “It’s about making sense out of the data. Simple, compelling visuals and succinctly-analyzed data points quickly deliver the most critical information. Our customers asked for this and we’re glad to deliver it.”

Learn more about ShopperTrak Insights today!


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