Join ShopperTrak for a Webinar on Interior Location Analytics!
ShopperTrak – the World Leader in People Counting Technology and Foot Traffic Analysis – Recently Acquired RapidBlue Solutions, a Helsinki-Based Provider of Interior Retail Data and Analytics to the European Business Community.
Delivering the Seminar will be Sampo Parkinnen, RapidBlue Solutions Founder and ShopperTrak Director of Location Analytics.
You may have have seen in this space in in a post on June 3 that ShopperTrak – the world leader in people counting technology and foot traffic analysis – acquired RapidBlue Solutions, a Helsinki-based company that is a major provider of interior retail data and analytics to retailers and other enterprises throughout Europe.
As described in the June 3 post, “RapidBlue uses radio frequency technology to collect shopper movement information. The company transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.”
In acquiring RapidBlue, ShopperTrak maintains its continuous and never-ending quest to innovate, improve, and integrate technologies and systems that will increase the value and competitive advantage we provide our customers.
In this quest, as well – and to help people and businesses better use ShopperTrak technology and systems, and to better recognize the potential they offer – we write and publish eBooks, white papers, and opinion pieces; we hold user conferences and participate in trade shows; and we produce and hold webinars.
We invite you to tune in to and participate in our next webinar, which will be held on Thursday, July 11, 2013 at 1 p.m. (CDT). The focus of the webinar will be interior location analytics, and how using this data and analysis empowers retailers to achieve performance measurement beyond the doorway and in to the aisles and end-caps.
Leading and delivering the webinar will be Sampo Parkinnen, RapidBlue Solutions founder and ShopperTrak Director of Location Analytics.
We look forward to seeing you on July 11th!