ShopperTrak Insights: The Traffic Report
Data without benchmarking can be very misleading. If your store’s traffic grew 3.7% over last week, would you be happy? What if traffic in the mall grew by 9.1%? Would you still be happy with your store's performance?
Exclusive to ShopperTrak is the Traffic Report, now available through the ShopperTrak Insights web portal. The Traffic Report provides our clients with benchmarking data enabling retailers to compare performance against their competition. A store’s performance can be compared against the shopping area, market, region, or nation and within the context of total retail, apparel & accessories, wireless & consumer electronics, and enclosed mall verticals. This view provides a more comprehensive picture of store performance.
Click here to read more about ShopperTrak Reporting Services!